Our remit is to educate and entertain the public on the subjects of brands, advertising and packaging and their history.
The Museum presents the collection of consumer historian Robert Opie. Fifty years ago Robert saw the need to unravel the fascinating story of how consumer products and promotion had evolved since Victorian times. By 1975 Robert had enough material to hold his own exhibition, The Pack Age, at the Victoria & Albert Museum. In 1984 he opened the first museum devoted to the history of packaging and advertising in Gloucester.
In the early 2000s the collection needed a new London home. With the help of global brand agency pi Global and founding sponsors Cadbury, Twinings, Vodafone, Diageo, Kellogg’s and McVities, the Museum became a charity and opened in Notting Hill. After ten successful years, the Museum had outgrown its building and in 2015 relocated to larger site nearby, just around the corner from the world-famous Portobello Road Market.
The new Museum provides a fascinating insight into how everyday lives have changed over the past 150 years through the evolution of consumer brands. Through exhibits showcasing historic and contemporary household packaging, toys, magazines, newspapers, technology, travel, fashion and design, a fascinating picture emerges, creating a visually stimulating and thought-provoking experience, and for many an emotional and nostalgic reunion with their past.
With useable space quadrupled, the relocation project added new galleries, a dedicated learning space, café and garden. Support for the project has come from founders including Diageo, DS Smith, the Garfield Weston Foundation and the John Lyon’s Charity. Since first opening in London, the Museum has been affiliated with HAT and now has an active partnership to share expertise and materials and to collaborate on projects and special events.
In addition to opening daily for the general public, the Museum offers tailored activities to engage with all stages of formal learning, as well as family, reminiscence and volunteering programmes. The venue is hired by more than 100 brand owners and agencies each year.
Registered Charity no. 1093538