Dr Sally McKechnie

Trustee - Chair of Education Engagement Sub Committee


Associate Professor in Marketing
BA (Strathclyde), MBA (Strathclyde), MPhil (Strathclyde), PhD (Nottingham)  

Biography
Sally McKechnie is an Associate Professor in Marketing at Nottingham University Business School, where she teaches on postgraduate and undergraduate programmes and supervises PhD students. Sally’s research interests are in consumer behaviour and marketing communications, including co-creating value, customer/brand engagement and experience marketing. As a consumer researcher she investigates how consumers behave in different consumption settings and is particularly interested in examining consumption experiences and how marketing communications influence how we behave. She has published in a number of leading international journals including the European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Product and Brand Management, and International Journal of Advertising. She serves as a member of the editorial board for the International Journal of Bank Marketing and the Journal of Customer Behaviour. Prior to joining academia she pursued a marketing career working in the exhibitions and direct marketing industries. Sally is a member of the Academy of Marketing Science, the Academy of Marketing and the Chartered Institute of Marketing.