The History Of Advertising Trust







1984 Silk Cut(Click this image to enlarge).	THANKING ALL THOSE WHO HAVE MADE GIFTS TO HAT The Paul Arden Archive Comprising original art work and printed proofs from every phase of Arden’s career, dating from his early student days at Beckenham Art School. He worked at several agencies including Doyle Dane Bernbach, Lintas and Colman & Partners before joining Saatchi & Saatchi in 1979 as executive creative director until 1992. A maverick with an “extravagant commitment to detail”, he oversaw campaigns for British Airways, InterCity, Fuji, Castlemaine XXXX, Anchor Butter and the Silk Cut print ads featuring a slashed sheet of purple silk. Virtually every Silk Cut advertisement produced from 1983 is here, each showing Arden’s insistence on using top photographers to get exactly the right artistic effects. He also invented the slogans “The Independent. It is – are you?” and “The car in front is a Toyota”. After Saatchi’s he set up the film and commercial production company Arden Sutherland-Dodd in Soho and representative work from this period has been compiled on DVDs. His three philosophical books written from 2003 God Explained in a Taxi Ride, It’s Not how Good You Are, It’s How Good You Want To Be and Whatever you Think, Think the Opposite have been presented to HAT’s library. Arden’s complete library of commercials on video tape eventually will be matched up with his important series of ideas books later in 2009. Donated by Toni Arden, West Sussex The acceptance of this generous archival donation from the Arden family reflects HAT’s policy to collect the archives of influential figures within the advertising industry. Similar recent acquisitions include the papers of Ann Burdus CBE, Mo Drake, Stephen King, Peter Marsh, John Treasure, John Webster and Harry Henry. The Harry Henry Collection: Reports and Papers relating to commissioned research, academic organisations, companies, publishing and broadcasting developments 1960-1992. Donated by Mrs Anne Langridge (nee Henry), Surrey (through the good offices of Tim Clifton) The Alan Smith Collection: Articles by Alan Smith on market research topics with library of trade journals Donated by Alan Smith, Surrey The Mike Forrest Collection: A Publicity and Promotions Career 1964-1997 Brochures, photographs, project files etc. Donated by Mike Forrest, Norwich The William Neve Collection: Documents relating to the career of William Neve (1902-1980) who worked at Greenly’s agency 1916-1960 Donated by David Neve, Swindon The John J Allan Portfolio of branded packaging designs 1948-1952. Donated by Geoffrey & Gilli Williams, Gloucestershire 2 albums containing photographs of members of the Thirty Club dressed in pantomime character costumes at Christmas events 1947-1962. These were compiled by Alfred Pemberton, director of the advertising agency Alfred Pemberton Ltd (later known as Pemberton’s) Donated by Peter Pemberton, Surrey Outdoor Publicity Collection: publications, reports and ephemera Donated by Alan Simmons, ex-chairman of the Source poster agency, previously known as Concorde 6 photographs of John Treasure attending various advertising/marketing functions c.1970s Donated by Julian Treasure, London 17 promotional leaflets and brochures relating to baby care products of various brands 1950s-60s Donated by Barbara Deviny, Northamptonshire Collection of TBWA memorabilia 1980s-1990s Donated by Chris Thornton & Tony Finnegan, ex. TBWA Outspan orange window posters 1958 and leaflets for Knight’s Castile and Rinso 1950 Donated by Robert Excell, London Notebook containing hand-written training notes for Rothman’s sales force 1964. Donated by Arthur Pulford, Beccles (employee of Carreras Rothmans Group 1964-1979) Schwarzkopf, Stefan, Respectable persuaders: Advertising & British Society 1900-1939 (PhD thesis, Birkbeck, University of London) Donated by the author 4 show reels of cinema and TV commercials on 35mm film edited at Ridley Scott Associates 1970-1973 and Park Village Productions. Donated by Peter Beston, London 431 video tapes of TV commercials and compilations Donated by The Value Engineers, Buckinghamshire Collection of Mars TV Commercials Donated by Lesley Angus, London Books, directories, vintage newspaper and other advertising ephemera have also been donated to HAT library by the following: Advertising Association (Tim Lefroy), Aviva Archive, Norwich, Ruth Artmonsky, John Ayling & Assocaites Ltd., BBH (Will Hogan), Eric Burleton, Diageo Archives, Emap Ltd., Les Hurn, Professor Mary Schaeffer Conroy, Gwen Cork, Dr Mary Cowling (Curator, Royal Holloway Art Collection, University of London), John Cunningham, Diageo Archives, Rita Greer, Pam Holzer, Alfredo Marcantonio , Middlesex University, Norwich University College of the Arts Library, Elizabeth Outka/Oxford University Press , Mark Rasdall IPA, Fred Redding, Mark Rhodes, Sam Roberts, Dinah Rogers (BBC Media Centre), John Salmon, Florence Searby bequest, Brian Smith, Heon Stevenson, John Tylee (Campaign), Chloe Veale, WARC and Woolworths PLC. Print this page.