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2010 Compare the Market commercial viewed in the Arrows media player.(Click this image to enlarge).
| ARROWS STILL AIMED AT SUCCESS
Arrows, our online collection of TV commercials, is still going strong just over one year since it launched.
Arrows collects the submissions and the winners of the British Television Advertising Awards from 1977 onwards. We now have well over 25,000 commercials on the site, to which we add on a regular basis. The 2010 BTAA awards were held during March this year and we put the winners up on the site the morning after the event.
We have recently introduced free viewing to the site, so you can now watch any ad you like for free. We hope that this feature will be a welcome addition to researchers and casual viewers alike. Many hours can potentially be spent searching the collections and viewing the many classic commercials available.
Payment is still required if you want to unlock the information associated with the ad, or if you want to download the material.
Once you have paid to unlock the information you then have access to that ad for as long as you like and there is also the ability to add unlocked ads to a reel which is available through your Arrows account. Reels are a great tool - you can make themed collections, use them in presentations, collect your favourite ads or just use them as a quick reference.
We feel that Arrows is a fantastic resource both for research and for fun browsing. Have a look through the collection and see what you think.
www.arrowsarchive.com
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