The History Of Advertising Trust







Barry Cox, HAT CEO(Click this image to enlarge).	HAT APPEAL GATHERS PACE “The advertisements of our time are the richest and most faithful reflections that any society ever made of its entire range of activities”. Marshall McLuhan Wise words - and the fundamental reason for helping HAT to survive the effects of the harsh economic climate. It is by sharing the creativity and imagination of the past that we can inspire those developing their skills for the future. That’s why we are here. The recession continues to affect us all. At HAT we have seen a cumulative, damaging impact on our donations over the past two years, to the point where we have had to confront a potential shortfall for this year of some £80,000. For a charity of our size this is simply unsustainable and, without fresh support, the country is at risk of losing a national treasure that once dispersed, cannot be replaced. Campaign covered our situation with a full page article, May 14th 2010, and had follow up pieces in the following week’s issue. We also have many friends and researchers who already recognise the value of what we do, as can be seen from the quotes below, but we need to replace or re-instate the donations that have fallen away over the past two years. Response to date has been encouraging, with generous support from both individuals and companies. see list below But we still need further support to see us through the next eighteen months. Please do what you can by sending a cheque to The History of Advertising Trust, Raveningham Centre, Raveningham, Norwich NR14 6NU* or contacting barry@hatads.org.uk or 01508 548623 for more information. * We wish to register our sincere thanks to the following generous donors for their kind support of this appeal, (as at 10 June 2010):- Tim Ambler Charles C. Auld Sir Nicholas Bacon Bt (Trustees of Raveningham Estate) John Bartle CBE Trevor Beattie David Bernstein Eric Burleton Helen Calcraft (Miles Calcraft Briginshaw Duffy) Neil Christie (Wieden and Kennedy) Adam Crozier (ITV) Brett Gosper (McCann Erickson Europe) David Hanger Sir John Hegarty Paul Hammersley (Red Brick Road) Richard Humphries (Affle Ltd) Chris Ingram Jennifer Laing David Magliano Bart Marsh Peter Marsh Steve Parish (TAG Worldwide) Richard Pinder (Publicis Worldwide) Archie Pitcher CBE Andrew Robertson (BBDO) Geoffrey Russell Brian Smith Cilla Snowball (AMV BBDO) Solus Club Sir Martin Sorrell (WPP) Stella Walters Peter Warren David Welch Quotes of support and visitor feedback comments: "We're a busy industry and a fragmented one. Today and tomorrow will always take precedence over yesterday. Yet our history contains work and wisdom of priceless value. So we should all be deeply grateful that HAT exists - and we should all show evidence of that gratitude in the most generous and concrete way". Sir Martin Sorrell, CEO, WPP “I find it impossible to imagine how any cultural account of Modern Britain could be completed without reference to the HAT collection. For any civilised, inquiring and reflective society it is not the cost of the HAT project which matters, but the enduring and essential public value it generates” Dr Michael Synnott, Warwick Business School “ Few brands have as rich an advertising history as Hovis and the brand team here are hugely proud and passionate about this. Caring for and nurturing this material is of utmost importance to us and this is where HAT come in. Their passion and love for Hovis history and our materials is unrivalled and we know it couldn't be in safer hands. The team at HAT are incredibly knowledgeable and protect our materials as if they were their own. I'd happily recommend HAT to any business with historic materials.” Marie Davies, Senior Brand Manager, Hovis, Premier Foods UK. “There are only so many ways that we can polish a diamond! Once inside it was as though the whole facility was there to advance my project. Keep up the good work”! Dr Michael Synnott, Warwick Business School, “City branding and its meaning for local governance” “Curator Chloe Veale was extraordinarily helpful and knowledgeable about the collections” Daniel Navon, Columbia University, New York, “Advertising a standard of life – The rise of consumerism in the early 2oth century” “Helpful staff and endless patience! An extremely valuable resource in very pleasant surroundings … Can’t think of any other way to improve what is already a first class service” Dr Jamie Medhurst, Aberystwyth University, “Early Years of Television and the BBC, 1923 – 1939” “The collections held by the HAT Archive are absolutely unique. I know of no other collection in Britain that comes close to providing the depth of material on advertising that they hold. Given the interest in the academy in consumer culture – interest that extends to many fields, including cultural studies, English, History, Sociology, Economics and Art – the Archive is and will continue to be an invaluable source for study. In short, I cannot recommend the HAT Archive highly enough” Dr Elizabeth Outka, Associate Professor of English, University of Richmond, Virginia, USA. “A very simple point has to be made. Even if they’ve never heard of HAT, everyone who wants to make great advertisements and everyone who wants to buy great advertisements benefits directly from HAT’s existence. If we no longer know where we’ve been and how good we once were, how will we know if we’re doing it better?” Jeremy Bullmore “The History of Advertising Trust shares our passion for the Heinz brand and with a dedicated and enthusiastic team helps to maintain a vast catalogue of Heinz advertising, marketing, historical documents and archive ephemera. The Trust provides access to this unique record of the Heinz brand for historians, broadcasters and students”. Nigel Dickie, Director Corporate and Government Affairs, Heinz UK & Ireland. “Access to so many resources and being helped by knowledgeable staff who went out of their way to help” Marce Hough, Norwich University College of the Arts, researching techniques and photography in food advertising. “The History of Advertising Trust is an exceptional resource. It offers a vast collection of materials that has the potential to inform numerous disciplines. The material held is invaluable and in many cases unique. It is imperative that this material can be preserved and held securely for future use.” Dr Bruce Lindsay, Senior Lecturer, University of East Anglia. “HAT’s material on JWT is complemented by its collection of other British agency material and taken together, the archives are a unique resource for the study of advertising in Britain. Given the tendency of the advertising industry to be more interested in the present than the past, HAT is also a testament to the vision of its founder members that saw the value of forming an industry archive. It merits more resources so that it can discharge its important work of preserving, conserving and cataloguing the history of British advertising” Dr Sean Nixon, Senior Lecturer, Dept of Sociology, University of Essex “Found exactly what we needed and made us think more about our topic” Madeline Evans, Norwich University College of the Arts, researching food advertising “I couldn’t believe how much material you have hidden away there! I will spread the word around the Arts University of how worthwhile a trip it was so they too can benefit” Georgina Rees, student at Norwich University College of the Arts “It is my belief that The History of Advertising Trust has a vital part to play in preserving and reflecting the history of British society and culture. In the modern epoch, commercial advertising is a central feature of British society: HAT is the essential custodian of that part of our lives and our past” Dr David J. Clampin, Lecturer in History, Liverpool John Moores University. “I view the possibility of HAT’s demise with extreme concern. We operate in one of the most competitive industries possible. An industry that is instantly transportable. We are therefore challenged with maintaining our intellectual and creative advantage. Part of that advantage is our advertising history and the knowledge it provides. History isn’t just about the past, it’s also about the future…..That’s our advantage. Unless, that is, we fail to support it and allow it to die” Sir John Hegarty, Worldwide Creative Director, BBH and President of HAT. Print this page.