Saatchi & Saatchi's poster campaign 'Labour isn't working' was said to have changed the course of politics in 1979 paving the way for the Thatcher era. 'Inspiring Mind' Jeremy Sinclair, who was Creative Director at the time, talks about this and other poster and print campaigns up to 1997. Film Directors also brought their experience to campaign films. Jeremy tells us about John Schlesinger's film 'The Journey' designed to 'animate' John Major and Hugh Hudson shares how his film 'humanising' Neil Kinnock really hit home with one of the campaign leaders.