Google’s Nishma Patel Robb appointed as President of the History of Advertising Trust

We are delighted to announce the appointment of Nishma Patel Robb as our new President and successor to Keith Weed. Most recently as Senior Director of Brand and Reputation Marketing at Google, Patel Robb will bring a wealth of experience, drive and influence to HAT as a vital ambassador for the organisation’s work preserving, celebrating and utilising advertising’s rich history.

The announcement comes soon after the charity appointed three new trustees to diversify the experience of its board, and ahead of an event which will launch a new Friends scheme and re-energise the organisation’s mission to promote agency legacy and celebrate brand heritage.

Nishma Patel Robb expressed her enthusiasm for HAT’s work, saying: "I am thrilled to join the History of Advertising Trust during this exciting time of new initiatives. The archive is a treasure trove of creativity and innovation, and I look forward to helping more brands realise the potential of entrusting their archive to HAT so that it can work harder for them. Having devoted my career to advertising, I firmly believe in celebrating and understanding our advertising and brand heritage. By doing so, we can educate aspiring talent and provide valuable assistance to agencies and brands as they shape future campaigns. Embracing the past is vital for our progress ahead."

Tom Knox, Executive Partner at MullenLowe and HAT’s Chair of Trustees, praised the appointment, saying: “We are thrilled to welcome Nishma to HAT, and could not have hoped for a more talented President. The work she has done championing equality and her deep understanding of the power of marketing to do good will help us to continue strengthening our charitable mission and using our extraordinary assets in ever-more creative ways.”

HAT looks forward to exploring the opportunities presented by Patel Robb’s appointment as a new avenue to shout about its mission to marketing directors, brands and agencies.

If you are interested in starting a conversation about your heritage with the world’s largest archive of brand communication, contact John Gordon-Saker at:

For further information, contact:
John Gordon-Saker, Executive Director
01508 548623

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