Apart from being the world’s largest archive of UK advertising, our revitalised mission is to promote Agency Legacy and celebrate Brand Heritage, whilst making the assets work harder to fund our charitable aims of academic engagement and support for dementia care. With limited resources we can’t do it alone, but with the backing of Friends and Patrons we can continue developing, expanding and spreading the word about our unsung work.

Benefits of Becoming a Friend or Patron Include:

Friend (£100 Annual Donation) Patron (£1000 Annual Donation)
  • Welcome pack
  •  All Friends' benefits PLUS:
  • Newsletter 
  • Adopt an Ad
  • Free access to digital resources 
  • Desert Island Ads 
  • Named on HAT's website 
  • Personal guided tour of HAT's archives 
  • Thanked in HAT's annual review 
  • Ticket to annual dinner
  •  Guided group tour of HAT's archives
  • Naming rights to a HAT archive or area (by negotiation) 

Please note that Adopt an Ad, Desert Island Ads and the annual dinner are available to Friends with an additional donation of:

  • Adopt an Ad (+£75 annually)
  • Desert Island Ads (+ £150 one off)
  • Annual dinner ticket (price TBC)

See more details about the scheme’s incentives.

View current Friends and Patrons here.