Dr David J Clampin, Lecturer in History, Liverpool John Moores University

"It is my belief that the History of Advertising Trust has a vital part to play in the preserving and reflecting the history of British society and culture. In the modern epoch, commercial advertising is a central feature of British society: HAT is the essential custodian of that part of our lives and our past."

Peter Schmidt- Hansen, Lecturer, Associate Director of Enterprise, Engagement and External Relations, Norwich Business School, University of East Anglia.

“The often-lamented lack of resources for sociologists and historians interested in British advertising stands in marked contrast to the importance of the advertising industry for the making of a highly competitive creative industry in this country. None of these issues can be usefully investigated, discussed and taught at University-level without access to a coherent set of accessible historical sources. The work of HAT Archive and the dedication of its staff members in this respect deserve highest recommendation.”

Prof Sean Nixon, Head of Department, Director MA Advertising, Marketing and the Media, Dept of Sociology, University of Essex

"HAT’s material on JWT is complemented by its collection of other British agency material and taken together, the archives are a unique resource for the study of advertising in Britain. HAT is a testament to the vision of its founder members who saw the value of forming an industry archive. It merits more resources so that it can discharge its important work of preserving, conserving and cataloguing the history of British advertising."

Dr Michael Synnott, Warwick Business School

“I find it impossible to imagine how any cultural account of Modern Britain could be completed without reference to the HAT collection. For any civilised, inquiring and reflective society it is not the cost of the HAT project which matters but the enduring and essential public value it generates”

Dr Bruce Lindsay, Senior Lecturer, University of East Anglia

“The History of Advertising Trust is an exceptional resource. It offers a vast collection of materials that has the potential to inform numerous disciplines. The material held is invaluable and in many cases unique. It is imperative that this material can be preserved and held securely for future use.”