Since HAT’s foundation in 1976, HAT Patrons have established a strong tradition in supporting its mission to promote learning and creative excellence by preserving and celebrating the advertising heritage of the UK. In doing so, they have not only helped HAT to amass the largest archive of British advertising in the world but enabled countless numbers of researchers to benefit from the richness of its content.

HAT’s Patrons are usually senior members of the advertising, marketing, retail, public relations, and media industries – both current practitioners and those now enjoying the rewards of the industry in retirement. They are individuals who all share the wish to ‘give something back’.

Keeping our collections relevant and accessible to new generations of industry researchers as well as academics and enthusiasts is our core activity – but it is a costly business. Our much-valued Patrons provide vital funds that enable us to respond to the research needs and new digital technologies of the 21st century. This includes keeping records up to date and developing vital services such as our public research facilities, online e-learning resources, website image and TV commercial galleries and the development of HAT’s online archive collections catalogue (2016).

To date, Patrons have made donations ranging between £1000 and £10,000. Donations can be made as a ‘one-off’ payment or on regular annual basis if so desired. Donations may be offset against personal taxation at the higher rate and HAT may also claim tax relief if a Gift Aid form is completed.

Patron’s names are displayed in the reception area of HAT Archive & Study Centre, on HAT’s website, in HAT’s annual report and in our regular e-newsletter bulletins. Patrons also receive HAT’s regular news bulletins.

You can make a real difference by joining this prestigious group of key supporters. If you would like to become a HAT Patron please complete and submit a HAT Gift-Aid form.

You can donate online or post your cheque, made out to THE HISTORY OF ADVERTISING TRUST, at 12 Raveningham Centre, Raveningham Norwich, Norfolk, NR14 6NU

Current Patrons of HAT include:


Tim Ambler
Charles C Auld
Paul Bainsfair
John Banks
John Bartle CBE
Trevor Beattie
The Lord Bell
David Bernstein
James Best
John Billett
Martin Boase CBE
Michael Brown
Jeremy Bullmore CBE
Julia Ann Burdus
Mark Collier
Mary Corbridge
Russell Davies
Luis Duterloo
Jeff Fergus
The Lord Grade CBE
Adrian Graves
Bruce Haines
David Hanger
Lisa Hayward
Sir John Hegarty
Graham Hinton
Venetia Howes
Rupert Howell
Chris Ingram
Jennifer Laing
Sir Frank Lowe
Jan MacGregor
Chris Macleod
Michael Mander
Terry Mansfield CBE
Peter Marsh
Jeremy Miles
Ron Miller
Lyndy Payne
Raoul M Pinnell
Archie Pitcher CBE
Hamish Pringle
Allan Rich
Ted Roose
Jack Rubins
Geoffrey Russell
Brian Smith
Sir Martin Sorrell
Adrian Vickers
Stella Walters
Mike Waterson
David Wheeler
Dr Robert Woodward