Preserving the Past - Documenting the Present - Inspiring the Future
HAT is a collaborative venture - in effect a “co-operative” of advertising industry and brand heritage records which have been collected over the last forty years to form a unique and very special research and study resource. It is now the most comprehensive archive of British advertising and marketing communications in the world.
Regarded by many as a national treasure, HAT provides the stories behind famous brands, the ideas and research that led to their development, changing image and campaign messages. These can be understood within the context of an evolving advertising industry, its regulatory bodies, agencies, professional associations, networking groups and social clubs whose historical records form the core of the collection.
HAT aims to preserve, document and further develop the archive collections and to make them easily accessible to everyone, especially through online communications.
Our vision is to inform and inspire today’s students and practitioners, to continue developing collections and provide services to meet the needs of our 21st century industry.