Using vintage TV adverts from our collections, we have developed a digital reminiscence app for older people, including those living with dementia. The adverts are used as prompts for happy memories of the products and social conventions of the era, featuring in themed ad reels and monthly updated activities and quizzes.

Ad-Memoire has been designed to be used by care organisations in group activity settings; by hospitals on acute ward settings; and by individual carers and family members on a one-to-one basis.

Contact to get your institution signed up.

Visit to learn more.


Ad-Memoire in action in a care setting


Advertising featured in Ad-Memoire has been reproduced by kind permission of: 
Addo Food Group, Britvic, BP, Butlin’s - Bourne Leisure, Ford, Guinness Archive, Diageo Ireland, Henkel, Hornby, Hoover/Candy, Hovis, Kellogg’s, Kraft Heinz Company, Lego, Mars, Mattel, Mondelez, Nestlé, Nomad Foods, PepsiCo, Premier Foods, Princes Foods Ltd, Procter & Gamble, Reckitt Benckiser Group plc, Shell International Ltd, Spear & Jackson, Unilever and Vauxhall Motors Limited.