Our archive contains something for everyone. This is because every imaginable product and service has been advertised over the past two centuries. The collections reflect the history of British brand communications from 1800, all the way through to the global and digital operations of today.

è Using our collections for research
è Supplying advertising images and footage
è Donating material to HAT

Collections Overview

Every form of UK brand communications material is represented in a wide variety of formats, including original artwork, posters, point of sale promotions, brochures, press and magazine proofs and cuttings, direct mail, photographs, transparencies, audio and video tapes, TV and cinema commercials and campaign research. It also holds advertising statistics, market research and trends, industry journals, consumer magazines and a comprehensive library of over 5,000 books.

Please note that due to the volume of material we hold, the above pages include merely a selection of our full collections. Contact enquiries@hatads.org.uk if you cannot find what you are looking for and our research team will be pleased to help.

Online Catalogue

Our online catalogue is frequently updated as we digitise our archive for researchers, broadcasters and the public to access. This includes thousands of commercials, print ads and individual collections.

If you're not sure where to start in exploring our collections, take a look at our Desert Island Ads selection of iconic ads