What Makes an Iconic Ad?

As a starting point for exploring our collections, here are a selection of iconic ads chosen and introduced by our supporters. In particular, we hope that this will aid accessibility for those less familiar with some of the ads that we hold (e.g. younger generations and international viewers).

'Inspired casting, great soundtrack and engaging storytelling'

John Gordon-Saker, Director of HAT

John Lewis 'Unexpected Guest', Cinzanos, Smash Martians & Hamlet photo booth 

'One of the few classic ads that could still hit the mark today'
Alistair Moir, Deputy Director at HAT
Guinness 'Surfer', Gibbs SR, Hovis 'Go on Lad' and Benson & Hedges Swimming Pool