The History of Advertising Trust, as well as being the largest archive of brand communication in the world, is an educational charity.

We aim to advance the education of the public in fields of the history and significance of advertising and marketing. HAT is regarded as a major resource for academics and researchers and an invaluable archive for research, reports, theses, dissertations and courses.

HAT's education initiatives:



HAT Education Summit


HAT Collective


Inspiring Minds

More education resources:



Online Catalogue


Ad Regulation Timeline


Classroom Resources


Advertising Glossary


Advertising Chronology


Study Visits