HAT's Education Summit

HAT’s first Education Summit in London on 12th July was well supported and a popular event for academics in higher education from across the UK.  

15 delegates attended to explore ways in which the History of Advertising Trust can help to co-create and deliver educational materials from the trust’s archive which will be relevant for teaching and research.

HAT is a major resource for academics and researchers worldwide in the areas of Business (Advertising, Branding and Marketing), History (Social History and Art History), Media and Communication Studies, Cultural Studies, Art and Graphic Design and an invaluable archive for research, reports, theses, dissertations and courses.

Inviting a number of academics who are leaders in a variety of subjects all relevant in some way to Advertising History, HAT was able to work with them to explore ways to increase access to material to best support courses.

L-R: Dr Sally McKechnie, HAT Director Richard Powell OBE and Jane Jarvis, HAT's B2B Coordinator

HAT were extremely grateful to the Vice Chancellor of The University of West London, Peter John who kindly gave permission for the event to take place in one of their luxurious meeting rooms and to Dr Emily Caston, Head of Creative Industries Research Centre at UWL, for her organisation and participation.

Delegates from the Universities of Nottingham, West London, East Anglia and Liverpool John Moores along with Manchester and Westminster Business Schools were consulted on a number of points including the value of the HAT archive to support their teaching and how HAT can build on that service. Group Discussions were held on what educational material could be developed to best support courses.

The Summit was lead by Dr Sally McKechnie,  Associate Professor in Marketing at the University of Nottingham and HAT Trustee. Feedback was that the event provided a very welcome opportunity for academics to learn more about HAT's invaluable content and a positive introduction to the brief.

A Working Party of academics has now been formed ahead of the next meeting in early 2018. If you would like more information on attending the next Education Summit, please contact HAT’s Director, Richard Powell: richard@hatads.org.uk

September 2017

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