Level: Sub-sub-series
Reference: HAT50/1/98/6
Alt Ref No.: Hatrecord
Extent: 5 boxes
Brand: Lux Liquid
Agency: J Walter Thompson (JWT), London
Admin History: The Lux Liquid account was acquired by JWT in 1957 and was the last of the Lux family of brands to join JWT. At its launch in 1958 Lux Liquid was a clear amber liquid but an opaque pink liquid was test marketed in the early 1960s.