Jo Arden


Jo oversees Ogilvy UK’s strategic team of experts across all areas of the business. She’s a creative strategist whose work has ranged from building big brands to seeding social movements. Jo’s career has seen her at MullenLowe as well as indies, iris and 23red in the UK. She has worked with WACL on driving gender equality in the marketing industry, with the APG on supporting strategists, mentoring young women and people from working class backgrounds and, as 2024 Convenor of the IPA Effectiveness Awards, getting everyone excited about measurement and effectiveness. She is a Fellow of the IPA, author of award-winning papers and a regular writer for Campaign UK.