Jo Arden
Deputy Chair
Jo oversees Ogilvy UK’s strategic team of experts across all areas of
the business. She’s a creative strategist whose work has ranged from building
big brands to seeding social movements. Jo’s career has seen her at MullenLowe
as well as indies, iris and 23red in the UK. She has worked with WACL on
driving gender equality in the marketing industry, with the APG on supporting
strategists, mentoring young women and people from working class backgrounds
and, as 2024 Convenor of the IPA Effectiveness Awards, getting everyone excited
about measurement and effectiveness. She is a Fellow of the IPA, author of award-winning
papers and a regular writer for Campaign UK.