Advertising Association, The; AA
In 1924 the British "District 14" section of the Associated Advertising Clubs of the World successfully staged the International Advertising Convention at Wembley. The event was attended by the largest American contingent "that had ever left the shores of the United States for a peaceful errand" and afterwards several publicity clubs revived or expanded and new ones were established. Another result in 1926 was the conversion of "District 14" into the incorporated Advertising Association. Over time, the AA developed into the body representing the industry as a whole, promoting the concept of advertising, speaking for British advertising interests at governmental and international level and playing an important part in raising and enforcing standards.
Today the Advertising Association is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services. It is the only body that speaks for all sides of an industry worth almost £19 billion in 2005. The AA's remit concerns the mutual interests of the business as a whole. It operates in a complementary way with the vested interests of its members who have specific roles for their individual sectors.
Web site link:
www.adassoc.org.uk
Archive Content
Date range: 1926 - present
Scope/formats
Very extensive archive that reflects the association's operations and activities since 1926. It includes correspondence; incorporation documents; cash books and financial records; AGM, Council, Executive and other Committee minutes and reports; books and files of press cuttings; international conference reports; expenditure, trends and forecasts; AA pocket books, industry guidance publications and quarterly journals; photographs; audio cassettes; video, cine film and slide transparencies.
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