The Creative Circle

History

The Advertising Creative Circle was set up in October 1945 by a group of creative people working in advertising. Their main objectives were to raise the general status of advertising by encouraging high standards of creative skill, and to provide opportunities for the interchange of ideas among advertising creative people.

In the early years, the Council consisted of eight elected members, including the President. Membership was at first restricted to fifty, but had increased to a hundred and fifty by 1980, plus an honorary membership of ten and an associate membership scheme.

Although in the past the Creative Circle's greatest area of activity was the organisation of social functions and educational projects today it is mainly involved with the annual Creative Circle Honours. These are awarded to four main categories in advertising: TV, Cinema and Viral, Press and Posters, Radio and Direct Mail.

See: www.creativecircle.co.uk

Archive content

Date range: 1945-1997

Scope

The records are scant before the 1970s, with only scrapbooks of press cuttings from the 1940s and occasional items of correspondence, circulars or clippings from the 1950s and 1960s. From the mid 1970s there is good coverage of AGMs, other meetings, accounts, awards (including correspondence, judges' papers, marks etc), reports, speeches, educational/training events (such as the Role Reversal Seminars) and social functions. There is also a copy of the ACC film Risk and Responsibility (with related correspondence) and ACC compilation and Award video tapes There is a smaller amount of material from the 1990s, including annuals, awards, lecture programmes and some correspondence.

Formats

Scrapbooks and press cuttings, rule books, correspondence, typescripts (speeches etc), photographs, transparencies (award-winning posters etc), circulars, programmes, annuals/year books, film, video tape and audio recordings. HAT library also holds several copies of ACC Annuals from the 1980s & '90s.

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