Publicity Club of London, The
The Publicity Club was founded in London in February 1913 as a club "open to everybody in advertising". However, as membership was proposed for "all young men and practical members of the advertising profession", women seem not to have been considered in the early days. World War I led to the closure of the Club in 1917 but as soon as it reformed in 1919 women were accepted for membership.
In many ways the Club was a forerunner of the Advertising Association, founded in 1926. Before this date, the Publicity Club and the Regent Club both claimed to represent all sides of the advertising industry.
A recent brochure states: "Established in 1913 the Publicity Club of London provides a forum for the exchange of information, news and views on the ever changing business of marketing and communications. It achieves this by bringing together people from advertising, marketing, public relations, market research, publishing, broadcasting, direct response, sales promotion, interactive and other new media to network, to socialise and to hear from leading practitioners in the industry."
Archive content
Date range: 1913-present
Scope/Formats
History of the Publicity Club of London (1913-1953), bound typescript in four volumes containing original committee meeting minutes, membership details and other records of the club's activities.
A History of the Publicity Club of London by Alan Garth, (Publicity Club/C Nicholls & Co London, 1978)
There is a small collection of papers reflecting the club's event programmes in recent years e.g. invitations, menu cards, leaflets etc.
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