Data & Marketing Association; DMA

History

The Data & Marketing Association (formerly The Direct Marketing Association UK) is Europe's largest trade association in the marketing and communications sector. It was first founded in 1927 as the British Direct Mail Advertising Association (BDMAA). In 1975 the name was changed to the British Direct Mail Marketing Association, then to the British Direct Marketing Association.
The DMA was formed in 1992, following the merger of various like-minded trade bodies, forming a single voice to protect the direct marketing industry from legislative threats and promote its development.

It promotes best practice and raises industry standards through the DM Code of Practice, best practice guidelines and the DMA Awards, and provides information, research and legal advice. It manages programmes that protect consumers against bad practice and increase consumer trust, including the DMA Preference Services. The DMA set up the DM Authority, which monitors conduct in the industry.

See: www.dma.org.uk

Archive Content

Date range: 1927-

Scope/Formats

An extensive archive reflecting the operations and activities of the organisation. Starting from minute books containing details of the first General Meeting in 1927 it includes its constitution; accounts (including early ledgers and papers); correspondence; minutes of General Meetings, AGMs; membership papers; conferences and seminars (including Direct Mail Seminars and Awards); photographs and audio cassettes. The collection includes Denis Jarrett's authoritative and comprehensive typescript history of the organisation 1927-1992 before it became the DMA. Denis Jarrett was President of the BDMA 1974-1985.

The Door to Door Council

Previously the Association of Household Distributors; AHD

History

This organisation was set up to promote the use of door drops as an efficient medium for communicating information and advertising to consumers. In 1999 it was incorporated into the DMA. Membership of the DMA provides assurance that the door-to-door practitioner is capable of providing a service that meets the prevailing standards within the industry.

Archive Content

Date range: 1991-1999

Scope: Mostly Door-to-Door Marketing Handbooks, A-Z of Britain's Free Newspapers & Magazines and other directories with maps, circulation figures etc.

Formats: published handbooks and directories

See: http://www.door2door.dma.org.uk/content/introduction.asp

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