Institute of Practitioners in Advertising; IPA
The Association of British Advertising Agents (ABAA) was founded in 1917. It enabled advertising agents to join other trade and professional bodies in advising the Government during the national emergency of WWI.
The Institute of Incorporated Practitioners in Advertising (IIPA) formally succeeded the AABA in 1927 to further secure professional status and recognition for its members. This included the improvement of qualification standards and the creation of a governing body with powers to test qualifications and enforce observance of professional standards of conduct.
The change of name to the IPA was made in 1954 mainly for convenience but it also facilitated the membership of individuals as well as corporate bodies.
Today the IPA is the representative voice of 258 leading agencies in the UK's advertising, media and marketing communications industry, covering the Creative, Digital, Direct Marketing, Healthcare, Media, Outdoor, Sales Promotion and Sponsorship sectors.
Web site link:
www.ipa.co.uk
Archive Content
Date range: 1916 - present
Scope/formats
History, constitution, incorporation; bye-laws; annual reports; IPA council and sub-committee reports, meeting minutes and correspondence; membership; training and examinations; conferences; press releases and news cuttings; photographs of presidents and members; IPA Advertising Effectiveness Award submissions (1981- present); IPA press circulation and readership surveys; agency employment information and statistics; IPA exhibitions in PDF format (1997- present); video and audio cassette presentations; IPA publications library.
IPA periodicals
- IIPA Research Bulletin - 1937-1939
- IIPA Quarterly Bulletin - 1946-1953
- IPA News (Also titled Institute Information & IPA Newsfile) - 1953-1998
- IPA Forum - 1964-1971
- IPA Marketing Appraisals - 1966-1991
- IPA Media Appraisals - 1957-1990
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