Level: Item
Reference: HAT59/001/7/38
Alt Ref No.: 286301
Extent: 1 commercial
Duration: 00:00:30
Colour: Colour
Brand: I.C.I. Melinex
Agency: Ogilvy Benson & Mather (OBM)
Product: Polyester film
Product Category: Industrial
Advertiser / Client: I.C.I.
Awards: British Arrows: Diploma
Awards Date: 1977
Awards Category: British Arrows: Consumer Services
Director: Chris Springhall
Production Company: James Garrett & Ptrs Ltd
Copywriter: D. Williams
Agency TV Producer: Howard Eldridge
Cameraman: Frank Tidy
Slogan: Idea in Aciton
Film Processing Lab: Rank Ltd
Film Opticals: Rank Post Production
Keywords: Health, hospital, emergency, xray, x-ray, plastic, film, radiography, babies, Idea in Aciton