Level: Item
Reference: HAT59/023/004/023
Alt Ref No.: 284382
Extent: 1 commercial
Duration: 00:01:00
Colour: Colour
Brand: Lucozade
Agency: Ogilvy & Mather (O&M)
Product Category: Food & Drink
Advertiser / Client: Smithkline Beecham
Awards: British Arrows: Bronze
Awards Date: 1999
Awards Category: British Arrows: European
Director: Vaughn Arnell
Production Company: Godman
Art Director: Christian Cotterill
Copywriter: Justin Hooper
Agency TV Producer: Helen Weil
Keywords: Mopeds; parody of film Quadrophenia; road trip; representation of young men; Britpop; retro fashion; energy drink; fizzy pop; carbonated soft drinks