Level: Item
Reference: HAT59/010/006/007
Alt Ref No.: 307662
Extent: 1 commercial
Duration: 00:00:30
Colour: Colour
Brand: Be-Ro
Agency: Collett Dickenson Pearce (CDP)
Product: Flour
Product Category: Food & Drink
Advertiser / Client: RHM Foods Ltd
Awards: British Arrows: Silver
Awards Date: 1986
Awards Category: British Arrows: Category 1: Farinaceous Foods
Director: John O'Driscoll
Production Company: Paul Weiland Film Co Ltd
Art Director: Paul Smith
Copywriter: Mike Everett
Account Director: Jenny Clegg
Agency TV Producer: Judy Hurst
Client Supervisor: Tim Blackburn
Cameraman: Phil Meheux
Lighting: Phil Meheux
Slogan: Be-Ro bakes a lighter cake
Post House: The Moving Picture Company
Film Processing Lab: Rank Film Laboratories
Film Opticals: Peerless Camera Company
Keywords: Cake competition; very fluffy; lighter cake; Be-Ro: