Description: Content: A boy lays in bed listening to his father, who is a baker, start the oven for the day. The boy then gets dressed and comes down for breakfast with his father and mother.
Voiceover: Male.
Level: Item
Reference: HAT1000/31
Alt Ref No.: c1975_Hovis_Our_Dad_(HAT1000_31)
Extent: 1 commercial
Colour: Colour
Brand: Hovis
Agency: Collett Dickenson Pearce (CDP)
Product: Bread, wholemeal
Product Category: Food & Drink
Director: Ridley Scott
Art Director: Ronnie Turner
Copywriter: David Brown
Agency TV Producer: Judy Hurst
Animation Company: Antonin Dvorak
Music: New World Symphony No. 9
Music Composers / Arrangers: Antonin Dvorak
Cameraman: Terry Bedford
Lighting: Terry Bedford
Slogan: As good for you today as it's always been
Physical Form: Video Tape
Technical Description: VHS
Keywords: Hoviscom, Boy, father, alarm clock, nostalgia, smell of bread, oven, wheatgerm