Description: School dining hall. Chinese pupils tasting Kellogs for the first time.
Level: Item
Reference: HAT59/001/7/2
Alt Ref No.: 286250
Extent: 1 commercial
Duration: 00:00:30
Colour: Colour
Brand: Kellogg's Corn Flakes
Agency: J Walter Thompson (JWT)
Product Category: Food & Drink
Advertiser / Client: Kellogg Company
Awards: British Arrows: Diploma
Awards Date: 1977
Awards Category: British Arrows: Farinaceous Foods
Director: Cliff Owen
Production Company: James Garrett & Ptrs Ltd
Art Director: JWT Group
Copywriter: JWT Group
Account Director: JWT Group
Agency TV Producer: JWT Group
Cameraman: John Alcott
Keywords: Kellogs, cereal, milk, representation of ethnic minorities, tokenism, diversity,