AMERICAN INFLUENCES ON BRITISH ADVERTISING

Advertising in the States in the early '60s was really leading the way with the creative revolution and traditional styles and formats being discarded in favour of the "new advertising" designed to win over this new consumer society.

Dave Trott as an East Ham art student and a young Frank Lowe leaving his job as Post Room boy at JWT London, headed to New York to sample it first hand whilst Martin Boase and Alan Parker got to work with Americans in London.