Ad industry celebrates Campaign archive launch

By John Tylee, History of Advertising Trust Trustee and former Associate Editor of Campaign Magazine



Industry figures representing some four decades of British advertising swapped stories and wallowed in nostalgia at a party to launch a major fund-raising initiative by the History of Advertising Trust.


Eminent advertising philosopher Jeremy Bullmore expounds the value of HAT; ‘It is an astonishing resource and those of you who support it simply as a sort of citizen’s duty are missing out on real competitive advantage.’

Dave Trott, the former Saatchi & Saatchi London boss Jennifer Laing, Adrian Vickers, the Abbott Mead Vickers founding partner, and James Murphy, the Adam & Eve/DDB chief executive were among the famous names at the IPA’s London headquarters.


Adam & Eve/DDB chief executive James Murphy with CEO of Advertising Association and HAT trustee Steven Woodford

The evening was held to kick off the launch of the Campaign photographic archive, a collection of around 300,000 images, many of which have graced the pages of the magazine since its launch in 1968.


Chairman of HAT trustees and Splash Worldwide Graham Hinton encourages attendees to support HAT; ‘There is no better record anywhere in the world of the people leading the industry when the industry was leading the world. The most important benefit is that work from the past can inspire the future.’

Mounted prints from the archive are being made available for sale in the hope of raising thousands of pounds to support HAT’s work.

Nobody entered into the spirit of it all better than Robin Wight. The WCRS founding partner came dressed in fedora, lightweight suit and bow  tie, all exact replicas of what he was wearing in a memorable Campaign shot from 1980.


Robin Wight gets into the spirit of reminiscence posing with his on screen 1980s doppelgänger.

For further images from the Campaign archive head over to 40.hatads.org.uk

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