Ad-Memoire

We are proud to announce the launch of our digital reminiscence and activity resource for older people’s care organisations - Ad-Memoire.

There are approximately half a million older people living in care homes in the UK. Sadly many of these residents suffer from depression, loneliness, and low levels of life satisfaction. This is often compounded by a high turnover of staff in the care home sector, which means it is difficult to establish a connection between carers and residents. On top of this many care home residents also suffer from dementia. In fact there are 850,000 people with dementia in the UK, with numbers set to rise to over 1 million by 2025 and 2 million by 2051 (Alzheimer’s Society). 

Reminiscence is an effective and enjoyable way to connect with older people and also those living with dementia. It is a social and creative activity which involves participants sharing personal memories for pleasure with the aim of enhancing well-being. 

Available on Apple and Android devices Ad-Memoire is packed with amazing 1950s and 1960s TV commercials and print ads from HAT’s collections. 
The content of the app includes three sections - Ads of the Month, Brand Bingo© and Themed Activity Reels.

The Ads of the Month section features wonderful vintage TV commercials accompanied by on-screen conversation suggestions. These reels are supported by hardcopy resources in the form of advertising and brand history based quizzes and activities.

Brand Bingo© is based on the classic game, but features reels of colourful 50s and 60s advertising images instead of numbers.

The Themed Activity Reels section features themed selections of vintage TV commercials, with activity and conversation suggestions devised by National Activity Providers Association (NAPA).

Jennifer Dudley, NAPA’s Director, said:
“NAPA are delighted to be working with The History of Advertising Trust. Remaining socially active and maintaining community relationships supports everyone to maintain good physical and emotional well-being. Research has suggested that participating in meaningful social activities enhances brain health, lowers the risk of high blood pressure and even lowers the risk of dementia. Ad-Memoire is a programme of monthly themed advertising reels from the past aimed at people receiving care to enjoy reminiscence, discussion and extension activities. It is a privilege to have been able to add conversation topics and suggestions for extending the topics, which will undoubtedly add additional fun and engagement to activity sessions.”

Ad-Memoire is designed to engage residents, carers and family members in conversations about memories inspired by the content. Young members of a resident’s family can engage with older relatives in conversations about brands and products in the ads that still exist today, generating an instant common ground. The quizzes and activities including Brand Bingo© help to entertain users while also stimulating conversations and keeping minds active.



Ultimately we hope that Ad-Memoire will help improve the quality of life for older people in care and those living with dementia, reduce loneliness and assist care providers to quickly build rapport between carers and care home residents.

For access or to find out more, please contact: enquiries@hatads.org.uk 

Advertising featured in Ad-Memoire has been reproduced by kind permission of: 
Addo Food Group, Britvic, BP, Butlin’s - Bourne Leisure, Ford, Guinness Archive, Diageo Ireland, Henkel, Hornby, Hoover/Candy, Hovis, Kellogg’s, Kraft Heinz Company, Lego, Mars, Mattel, Mondelez, Nestlé, Nomad Foods, PepsiCo, Premier Foods, Princes Foods Ltd, Procter & Gamble, Reckitt Benckiser Group plc, Shell International Ltd, Spear & Jackson, Unilever and Vauxhall Motors Limited.

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