HAT holds the key to Campaign magazine’s history

For the first time in its 45 year history, this month Campaign has launched a smaller format edition while still retaining its famous classic look-and-feel. Illustrated here is the pilot issue of Campaign published on 16 July 1968, now carefully preserved at HAT Archive. This edition prominently declared itself to be the first “double-impact page size” publication in the communications industry. 


Although Campaign maintains an online digital archive of featured articles since 1996, researchers can also consult HAT’s comprehensive library of advertising and marketing journals, including copies of Campaign running from this week all the way back to 1968. In fact HAT also holds many journals that pre-date Campaign, from Ad Week to Advertiser’s Weekly and Advertising World established in 1901, providing a fascinating and detailed record of the industry’s evolution since that time.
The usefulness of these journals has been proved time and time again; a most recent example being HAT’s research for NABS in its centenary year, concerning the charity’s formative years before its foundation in 1913. 


How you can help HAT: HAT’s Campaign collection is complete except for a run of just five years between January 1980 and December 1984. We would like to hear from anyone who might have kept any single one of these editions and would be willing to donate them to HAT to complete the set. If you can help, please contact us enquiries@hatads.org.uk.

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