New Publications
Two recently published books have drawn heavily from HAT’s specialist archive collections by the following authors:
Professor Sean Nixon, Director of MA in Advertising, Marketing and the Media at the University of Essex, has been a familiar face at HAT for many years, undertaking in-depth research on the rich material within the JWT Archive.
David Hughes visited HAT when collating Gilroy material. His explorations into HAT’s Gilroy and SH Benson collections contributed much to his definitive work on John Gilroy’s Guinness connection.
Hard Sell:
Advertising, affluence and transatlantic relations c.1951-1969
Sean Nixon
Manchester University Press
This impressive volume provides an in-depth and highly readable examination of the development of the UK advertising industry during the post-war period and the influence of American advertising and culture on mass consumption. Nixon challenges the accepted understanding of Anglo-American relations and its association with social change by analysing how the birth of the affluent society was inspired by the penetration of American style consumer culture and advertising techniques which were adapted and reworked to speak more effectively to the British consumer.
Focusing on advertising’s relationship to the mass market housewife, Hard Sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the ‘modern housewife’ via the new medium of television.
www.manchesteruniversitypress.co.uk
Gilroy was Good for Guinness
David Hughes
Liberties Press
John Gilroy was responsible for some of the best loved and most iconic advertising images of the last century, with the Guinness posters at the pinnacle. This exciting publication brings together much of the unseen and unpublished commercial artwork for Guinness and sheds light on Gilroy’s enormous contribution to their advertising, establishing him as one of the great influencers on popular culture.
This authoritative and comprehensive book, with its foreword by the artist’s grandson Jim Gilroy, contains much original research concerning the activities of the advertising agency S H Benson and how the Guinness account was managed under a number of different directors. With the publication of a large collection of original artwork newly discovered in the USA dating from the 1930s to the 1960s it is possible to further appreciate how the Guinness brand and its advertising campaigns developed during this period and how much they owed to Gilroy’s distinctive humour , artistry and skill.
www.gilroywasgoodforguinness.co.uk
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