Description: Shot on Gold Hill, Shaftesbury in Dorset and directed by Ridley Scott, Bike Ride was voted the UK's favourite commercial of all time in 2006 and again in 2017.
The commercial features child actor Carl Barlow laboriously pushing a bike up the hill to deliver bread.
Other actors in the ad include Bill Maynard (baker) and Howard Lang (voiceover).
The music is Antonin Dvorak's Symphony No.9 from The New World, performed by the Ashington Colliery brass band.
Level: Item
Reference: HAT2/1/34/7
Alt Ref No.: 1973 Hovis_Bike Ride_HAT2_1_34_7
Extent: 1 commercial
Duration: 00:00:45
Colour: Colour
Brand: Hovis
Agency: Collett Dickenson Pearce (CDP)
Product: Bread
Product Category: Food & Drink
Advertiser / Client: Rank Hovis Ltd
Director: Ridley Scott
Production Company: RSA Productions Ltd
Art Director: Ronnie Turner
Copywriter: David Brown
Agency TV Producer: Judy Hurst
Animation Company: Antonin Dvorak
Music: Symphony No.9 from The New World
Music Composers / Arrangers: Antonin Dvorak
Director of Photography: Terry Bedford
Cameraman: Terry Bedford
Lighting: Terry Bedford
Voiceover: Howard Lang
Slogan: As good for you today as it's always been
Personalities: Bill Maynard (actor); Howard Lang (actor)
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 18:27:17:17
Keywords: Nostalgia; village; bread; food; bicycle; child; boy; H59728, Howard Lang, Carl Barlow, Bill Maynard, Hoviscom