Description: The original collection is composed of 112 VT 1 inch tapes compiled for the BBC's 'Washes Whiter' documentary which aired in 1990. Together the tapes contain thousands of TV and cinema commercials collected directly from brands and advertising agencies in the course of production.
[For the purposes of long term preservation and access the 1 inch reels have been digitised and copied onto digibeta tapes and these surrogates are the items described in the collection].
Level: Collection (Fonds)
Alt Ref No.: Hatrecord
Extent: 112 tapes
Keywords: Washes Whiter
Admin History: 'Washes Whiter' was a five part documentary focusing on the changing face of British television advertising (1955-1990). During the course of production, researchers obtained commercials directly from brands and advertising agencies and then compiled them onto 1 inch tapes used to create the programmes themselves.
The five parts of the series are as follows:
Part one: 'She's not a moron-she's your wife': Adverts for cleaning, shopping and cooking products.
Part two: Big! Big! Big!: The portrayal of men in advertising.
Part three: 'Buy some for Lulu': The changing face of children in adverts.
Part four: 'Sixpence worth of heaven': How fantasy and aspiration were to sell products.
Part five: 'The getaway people': How advertising in post-war Britain can be viewed as a measure of shifts in national mood.
Credits for the series include:
Series Produced by:
Nicholas Barker, series producer (4 episodes, 1990)
Archie Baron, producer (2 episodes, 1990)
John Tellick, sound (1 episode, 1990)
Camera and Electrical Department:
Loraine Smith, camera operator (1 episode, 1990)
Collo Caulton, editor: video tape (1 episode, 1990)
Archie Baron, production team (1 episode, 1990)
Caroline Carter, production assistant (1 episode, 1990)
Alexa Lucas, production team (1 episode, 1990)
Kathy Myers, production team (1 episode, 1990)
Lydia North, production team (1 episode, 1990)
Sylvia van Kleef, production team (1 episode, 1990)