Description: Shows a tube of new S.R. bubbling underwater. Then a close up of a woman's mouth smiling and then running her tongue along her teeth with a voice over saying "It tastes different". Water sports are shown while a voiceover lists the new and improved changes to S.R. toothpaste. Someone then runs a finger up a womans back and she turns around gasping as the voiceover compares the new tingle to that of a 'spine tingle'.
Voiceover: Male
Level: Item
Reference: HAT2/1/4/85
Alt Ref No.: 1966 Gibbs SR toothpaste_Improved changes_HAT2_1_4_85
Extent: 1 commercial
Duration: 00:00:31
Colour: Black and White
Brand: Gibbs S.R.
Agency: Lintas
Product: Toothpaste
Product Category: Cosmetics & Toiletries
Advertiser / Client: Elida Gibbs Ltd
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 11:21:19:13
Keywords: Teeth; dental; clean; health; lifestyle; hygiene; toiletries; gums; brushing; toothbrush; swimming; water; fresh; tingle