Description: Family watch changing of the guard. 'Some things like the changing of the guard are part of our way of life yet still new and exciting every time, Mars bars are like that...'. Boy runs through crowd to his mum who gives him a Mars bar. Mars ingredients shown.
Voiceover: Male
Level: Item
Reference: HAT2/1/3/68
Alt Ref No.: 1968 Mars_Changing of the Guard_HAT2_1_3_68
Extent: 1 commercial
Duration: 00:00:30
Colour: Black and White
Brand: Mars
Agency: D'Arcy Masius Benton & Bowles (DMB&B)
Product: Chocolate bar
Product Category: Confectionery
Advertiser / Client: Mars Confectionery Ltd
Slogan: There's nothing like a Mars
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 11:04:30:08
Keywords: Tradition; traditional; pageant; MarsRem