Description: Behind the scenes documentary on the making of a Cadbury's Roses Commercial in the early 1960s, by Young & Rubicam (Y&R) advertising agency.
Includes all stages of the production from client brief and storyboard creation to shooting, editing and presentation of the completed commercial to the client. The film features Y&R art director Rosie Oxley, voiceover artist Denise Bryer and advertising jingle composer Johnnie Johnston.
Level: Item
Reference: HAT2/1/46/62
Alt Ref No.: 1963_Cadburys_Roses_Documentary_HAT2_1_46_62
Extent: 1 commercial
Duration: 00:12:00
Colour: Black and White
Brand: Cadbury's
Agency: Young & Rubicam (Y&R)
Product Category: Confectionery
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 10:48:45:01
Keywords: Behind the scenes, representation of women, women in advertising, post production, preview, demonstration, camera, soundtrack, cutting, production, advertising, director, agency, storyboard, experimentation, how to make a TV commercial