Description: Opens: Boy walking in countryside with what is a lead held out as though there is a dog, but there is no animal. Kellogg's Corn flakes is displayed at the bottom of the screen. Male VO begins asking how you would like 1, 2, 3.. etc, & counts to 12 dogs? The boy is seen with an extra dog each time the VO adds a number. The promotion is then revealed that there is a dogs head to cut out from the rear of special packets - twelve to collect. Boy then seen walking outdoor with a packet of Corn flakes on lead.
Ends with 'Top dogs by kellogg's Corn flakes' to right of screen.
The commercial is a jumpy photo animation, with twangy guitar music.
Voiceover: Male
Level: Item
Reference: HAT2/1/10/60
Alt Ref No.: 1960s Kelloggs Corn Flakes_Top dog _HAT2_1_10_60
Extent: 1 commercial
Duration: 00:00:39
Colour: Black and White
Brand: Kelloggs
Product: Corn flakes
Product Category: Food & Drink
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 01:03:11:21
Keywords: Boy; breakfast; cereal; location; outdoors; dogs; KelloggRem