Description: Lumberjacks are chopping down a tree. One of them stops and says he's hungry, the other throws him a Picnic bar. The foreman expresses surprise that the man eating is hungry again, he defends himself and says he must have his 'much up'. The other lumberjack says that he's a muncher himself and can't stand 'finicky' chocolate. He tells the benefits of a Picnic while chopping at the tree.
Level: Item
Reference: HAT2/1/15/29
Alt Ref No.: 1968 Picnic_Lumberjack_HAT2_1_15_29
Extent: 1 commercial
Duration: 00:00:45
Colour: Black and White
Brand: Frys
Agency: Foote Cone Belding (FCB)
Product: Picnic
Product Category: Confectionery
Slogan: Picnic - man-size munch
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 10:31:44:10
Keywords: Chocolate; confectionery; work; labour; Irish; Ireland; axe; men; macho