Description: A Hovis 'Intergalactic Bakeries' shuttle docks with a large space station. A boy rides his delivery bike through the space station. The boy and the bike are futuristic versions of the famous Ridley Scott Hovis commercial. Pack shot of Hovis Handy Loaf.
Voiceover: Male
Level: Item
Reference: HAT2/1/11/60
Alt Ref No.: 1981 Hovis_Space station_HAT2_1_11_60
Extent: 1 commercial
Duration: 00:00:40
Colour: Colour
Brand: Hovis
Agency: Collett Dickenson Pearce (CDP)
Product: Bread
Product Category: Food & Drink
Advertiser / Client: Rank Hovis Ltd
Slogan: As good for you tomorrow as it's always been
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 11:27:02:17
Keywords: Baking; bread; soft; heritage; tradition; wheatgerm; sliced; bakery; industry; science fiction; sci fi; future; futuristic, Hoviscom