Description: Women whispering into each others ears. Song asks if you've heard the news that Hoover has a washing machine that means an end to 'washday'. Shots of the Hoover Keymatic. Shows program card being inserted into machine. Various women say "Washday? Just forget it." Shots of washing being unloaded from machine. The Keymatic is seen moving across a kitchen floor towards the camera.
Voiceover: Male
Level: Item
Reference: HAT2/1/3/89
Alt Ref No.: 1962 Hoover Keymatic_End of washday_HAT2_1_3_89
Extent: 1 commercial
Duration: 00:00:45
Colour: Black and White
Brand: Hoover
Agency: D'Arcy Masius Benton & Bowles (DMB&B)
Product: Washing machine
Product Category: Household Durables
Advertiser / Client: Hoover PLC
Slogan: Washday? Just forget it.
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 11:21:07:16
Keywords: Automated, automatic, household, cleaning, washing, housework, housewife, detergent, clothes, HooverRem