Description: Commercial begins with 'Yum-Yum Corn flakes' in white over black screen. Screen divides between words to next shot of young Chinese lady in traditional Chinese attire using chopsticks to eat from a bowl of corn flakes, while smiling & laughing. Male V/O says "Like Yum-Yum, taste the sunshine in Kellogg's Corn flakes". 'Kellogg's Corn flakes' written in white immediately drops in from top & bottom screen on black background, to end commercial.
Voiceover: Male
Level: Item
Reference: HAT2/1/10/35
Alt Ref No.: 1950s Kelloggs Corn Flakes_Chinese girl_HAT2_1_10_35
Extent: 1 commercial
Duration: 00:00:17
Colour: Black and White
Brand: Kelloggs
Agency: J Walter Thompson (JWT)
Product: Corn flakes
Product Category: Food & Drink
Slogan: Taste the sunshine in Kellogg's Corn flakes
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 00:37:41:06
Keywords: Ethnic minority; female; breakfast; cereal;