Description: We see a hand holding a pencil illustrate a cartoon girl. The girls hows us her fillings, voiceover tells us this was the case for the average eight year old ten years ago but that things have improved. The voiceover announces an important step forward - 'Advanced Flouride Formula'. We see a lot of animated children brushing their teeth. Voiceover tells us that they have been testing the new formula for three years and that the results show that it is better than normal toothpaste. The animated girl shows her fillings again, the hand uses a Crest Plus eraser to rub out the fillings. Shot of Crest Plus tube.
Voiceover: Male
Level: Item
Reference: HAT2/1/11/4
Alt Ref No.: 1980 Crest toothpaste_Average 8 year old_HAT2_1_11_4
Extent: 1 commercial
Duration: 00:01:00
Colour: Colour
Brand: Crest Plus
Agency: Young & Rubicam (Y&R)
Product: Toothpaste
Product Category: Cosmetics & Toiletries
Advertiser / Client: Richardson Vicks Ltd
Slogan: We're fighting to make tooth decay a thing of the past
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 10:02:15:03
Keywords: Teeth; brushing; dental; dentist; science; testing; breakthrough; animation; drawing; animated; toothbrush; hygiene; clean