Description: Family at Derby Day horse racing. 'Some things like Derby Day are part of our way of life, yet still new and exciting every time. Mars bars are like that, there's nothing like a Mars...'. A boy and his dad are watching the race from their convertible car, the boy jumps down and runs to the back of the car where his mother is getting a picnic from the boot, the picnic includes Mars bars. The boy talks to a Pearly King and touches his outfit. Mars ingredients are shown. A fairground scene at the races is shown. 'Familiar, part or our way of life...'.
Voiceover: Male
Level: Item
Reference: HAT2/1/3/67
Alt Ref No.: 1960s Mars_Derby day_HAT2_1_3_67
Extent: 1 commercial
Duration: 00:00:30
Colour: Black and White
Brand: Mars
Agency: D'Arcy Masius Benton & Bowles (DMB&B)
Product: Chocolate bar
Product Category: Confectionery
Advertiser / Client: Mars Confectionery Ltd
Slogan: Still new, exciting every time, yet eaten every day, Mars
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 11:03:59:01
Keywords: Washes Whiter, MarsRem