Description: A knight rides a white horse, he has a Daz shield. 'The Daz White Knights are coming your way with big cash prizes...'. The knight gets off his horse, he pats the horse and it turns into a car. The knight calls in on a house, a woman shows him a pack of Daz, answers a question and wins five pounds. Another woman wins ten pounds. The Daz car travels to Brighton, Portsmouth and Salisbury. The knight tells us that a Daz leaflet will be posted through every door, it lets you enter a competition to win cash prizes. The knight stands next to a Daz display in a supermarket.
Level: Item
Reference: HAT2/1/11/41
Alt Ref No.: 1960s Daz_White knight_HAT2_1_11_41
Extent: 1 commercial
Duration: 00:01:00
Colour: Black and White
Brand: Daz
Agency: Young & Rubicam (Y&R)
Product: Washing powder
Product Category: Household Stores
Advertiser / Client: Proctor & Gamble Ltd
Slogan: Washes so white you can see the difference
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 10:55:47:06
Keywords: Washing; detergent; powder; armour; horse; medieval; chainmail; retail; shop; competition; money; doorstep, PGRem