Description:
The first UK TV commercial, broadcast on ITV on 22 September 1955 at 8:12pm.
The commercial had a TAM (Television Audience Measurement) rating of 64 and an estimated 105,000 homes were viewing.
Source: Davies, A.H., 1957. Market Research and Scientific Distribution, London: Blandford Press.
Level: Item
Reference: HAT2/1/105/62
Alt Ref No.: 66
Extent: 1 commercial
Duration: 00:01:00
Colour: Black and White
Brand: Gibbs SR
Agency: Young & Rubicam (Y&R)
Product: Toothpaste
Product Category: Cosmetics & Toiletries
Advertiser / Client: Elida Gibbs Ltd
Copywriter: Brian Palmer
Voiceover: Alex Macintosh
Slogan: Tingling Fresh
Personalities: Meg Smith (model)
Physical Form: Video Tape
Technical Description: Digital Betacam
Keywords: First night of ITV; first tv commercial; first UK TV commercial; first television commercial; first UK television commercial, Meg Smith, Alex Macintosh