Description: An old baker tells us that Hovis have asked him to make new recipe. He says he's too old to change his ways but that he'll put one of the 'lads' onto it. A slightly younger, but still quite old, baker comes through with a tray of bread. Ends with pack shot of Hovis Handy Loaf.
Voiceover: Male
Level: Item
Reference: HAT2/1/11/59
Alt Ref No.: 1978 Hovis_Young Harold_HAT2_1_11_59
Extent: 1 commercial
Duration: 00:00:30
Colour: Colour
Brand: Hovis
Agency: Collett Dickenson Pearce (CDP)
Product: Bread
Product Category: Food & Drink
Advertiser / Client: Rank Hovis Ltd
Slogan: A new softer Hovis
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 11:26:18:12
Keywords: Baking; bread; soft; baker; career; heritage; tradition; wheatgerm; sliced; bakery; industry, Hoviscom