Description: A family work in a field cutting wheat with sythes. Voiceover tells us that before machines flour was ground using stones and that Hovis are upholding this tradition. Features Dvorak's 'New World' Symphony.
Voiceover: Male
Level: Item
Reference: HAT2/1/11/61
Alt Ref No.: 1970s Hovis_Wheat field_HAT2_1_11_61
Extent: 1 commercial
Duration: 00:00:40
Colour: Colour
Brand: Hovis
Agency: Collett Dickenson Pearce (CDP)
Product: Bread
Product Category: Food & Drink
Advertiser / Client: Rank Hovis Ltd
Slogan: Made with 100% Wholemeal Flour
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 11:28:04:19
Keywords: Baking; bread; soft; heritage; tradition; wheatgerm; sliced; bakery; industry; rural; wholemeal; countryside, Hoviscom