Description: Commercial 1of 23 from 'McCann Erickson present The Esso Story - or a short history of Esso advertising in Britain.'
1920s silent commercial for Flit insecticide - 'A Costly Appetite'. A man picks out a suit from his wardrobe and discovers it has been eaten by moths. He goes out and sees an advert for Flit that features a 19th century soldier. He goes into the shop, the soldier from the ad is serving behind the counter. The soldier demonstrates Flit and sells it to the man. We see a close up of the moth larvae. The man gets home and treats his clothes with Flit.
Voiceover:
Level: Item
Reference: HAT2/1/3/2
Alt Ref No.: 1920s Flit insecticide_Moths_HAT2_1_3_2
Extent: 1 commercial
Duration: 00:02:20
Colour: Black and White
Brand: Flit
Agency: McCann Erickson
Product: Insecticide
Product Category: Household Stores
Advertiser / Client: Esso Petroleum Ltd
Slogan: Stop Paying Tribute to Moths!
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 10:00:08:18
Keywords: Washes Whiter